Run the MirrorThis is where you get clear about your own work.
Not a marketing form. Questions about what put you on this path, what you actually do in a session, and who you're really for. The brand comes out of your answers, in your words.
No password, just a link. Your answers stay private, and they stay yours.
Nothing gets built on a guess.
Three steps, and you hold the pen on two of them.
1. You answer
In writing or out loud, in whatever language you think in. Rough is fine. If an answer stays general, you get one follow-up asking for the specific thing: the client, the moment, the sentence you actually used.
2. You confirm
Then it comes back to you. Who you actually serve and where you stand, as real portraits, not “women aged 35 to 50.” You confirm it, soften it, or tell me I've got it wrong.
3. You choose the Line
One sentence you'd put your name on. You choose it, I don't. Only after that does anything get designed, written or built.
Three depths, one road.
The Essence
Your whole brand, ready for you to build.
- Your essence, The Line and your positioning
- Ideal-client portraits, as real people
- Full brand design system and brand assets
- Complete website copy and a website template
- Your brand memory: every file, ready for your own AI
- Video guides for the site and the memory (in preparation)
- You build and publish; I check it before it goes live
41 questions · 2–3 weeks
The Presence
Your brand, made visible and live, together.
- Everything in The Essence
- Your identity created by me, shaped with you
- Your website built and live, up to 5 pages
- Two co-creation rounds on the identity, two on the site
41 questions · 4–6 weeks
The Living Brand
Everything, plus a brain that keeps it alive.
- Everything in The Presence
- Social playbooks, content pillars and a DM funnel
- A 30-day content calendar
- Lead magnet and email nurture
- Your brand brain on your own server, set up and connected
- Care from €33 a month once your server is live
41 questions · 6–8 weeks
You pick one after you sign in, and you can move up later without losing a single answer.
There's a version of the discovery built for people early in their practice, too. You choose which one fits when you start, and it changes which questions you get, not how deep the work goes.
Start where you already are.
Sign in, pick a package, answer the first question. That's the whole first step.
Where the AI sits, plainly: it drafts, then I decide, and every line that ships traces back to something you actually said. Nothing you write is published, sold, or used to train anyone's AI model. Delete a discovery and the answers go, along with every draft made from them. How your words are handled.